We are delighted that you have taken an interest in our company. Data protection is a top priority for the management of SUMA Rührtechnik GmbH. In principle, it is possible to use the SUMA Rührtechnik GmbH website without providing any personal data. However, should a data subject wish to make use of specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally seek the consent of the data subject.
The processing of personal data – such as a data subject’s name, address, email address or telephone number – is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to SUMA Rührtechnik GmbH. Through this privacy policy, our company aims to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this privacy policy informs data subjects of their rights.
As the data controller, SUMA Rührtechnik GmbH has implemented numerous technical and organisational measures to ensure the most comprehensive possible protection of the personal data processed via this website. Nevertheless, internet-based data transmissions may, in principle, be subject to security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, any data subject is free to provide us with personal data via alternative channels, such as by telephone.
1. Definitions
SUMA Rührtechnik GmbH’s Privacy Policy is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our Privacy Policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used at the outset.
In this privacy policy, we use the following terms, amongst others:
a) personal data
Personal data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the ‘data subject’). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
c) processing
Processing means any operation or set of operations which is carried out on personal data, whether or not by automated means, such as collection, recording, organisation, arrangement, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of restrict its future processing.
e) Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures, which ensure that the personal data cannot be attributed to an identified or identifiable natural person.
f) Controller
A controller is a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be laid down in accordance with Union law or the law of the Member States.
g) Data processor
A data processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the data controller.
h) Recipient
A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, irrespective of whether or not they are a third party. However, public authorities which may receive personal data in the course of a specific investigation under Union law or the law of the Member States shall not be regarded as recipients.
i) Third party
A third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.
j) Consent
Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes, by a statement or by a clear affirmative action, by which the data subject signifies their agreement to the processing of personal data relating to them.
2. Name and address of the data controller
The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions relating to data protection is:
SUMA Rührtechnik GmbH
Martinszeller Str. 21
87477 Sulzberg
Germany
Tel.: +498376921310
Email: info@suma.de
Website: www.suma.de
3. Name and address of the data protection officer
The data protection officer of the data controller is:
Bettina Braun
CyberSecurity manufaktur GmbH
Paul-Mertin-Straße 4b
87629 Füssen
Germany
Tel.: +498362/8809490
Email: bettina.braun@cybersecurity-manufaktur.de
Website: https://cybersecurity-manufaktur.com/
Any data subject may contact our Data Protection Officer directly at any time with any questions or suggestions regarding data protection.
4. Cookies
The websites of SUMA Rührtechnik GmbH use cookies. Cookies are text files that are placed and stored on a computer system via a web browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters, which enables websites and servers to associate the cookie with the specific web browser in which it was stored. This allows the websites and servers visited to distinguish the data subject’s individual browser from other web browsers containing different cookies, . A specific web browser can be recognised and identified via the unique cookie ID.
By using cookies, SUMA Rührtechnik GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.
Cookies enable us to optimise the information and content on our website to better suit the user’s needs. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. A user of a website that uses cookies does not, for example, have to re-enter their login details every time they visit the website, as this is handled by the website and the cookie stored on the user’s computer system. Another example is the shopping basket cookie in the online shop. The online shop uses a cookie to remember the items a customer has placed in the virtual shopping basket.
The data subject may prevent our website from setting cookies at any time by adjusting the settings of their web browser accordingly, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programmes. This is possible in all common web browsers. If the data subject disables the setting of cookies in the web browser they are using, it may not be possible to use all functions of our website to their full extent.
This website uses the cookie consent technology CCM19 to obtain your consent to the storage of certain cookies on your device and to document this in accordance with data protection regulations. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, website: https://www.ccm19.de / (hereinafter “Papoo”).
When you access our website, the following personal data is transmitted to Papoo:
Furthermore, CCM19 stores a cookie in your browser to enable it to associate the consents you have given, or their withdrawal, with you. The data collected in this way is stored until you request us to delete it, delete the CCM19 cookie yourself, or the purpose for storing the data no longer applies.
Mandatory statutory retention obligations remain unaffected.
CCM19 is used to obtain the legally required consents for the use of cookies. The legal basis for this is Article 6(1), first sentence, point (c) of the GDPR.
Data Processing Agreement
We have entered into a data processing agreement with Papoo. This is a contract required under data protection law, which ensures that Papoo processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
5. Collection of general data and information
The SUMA Rührtechnik GmbH website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as the referrer), (4) the sub-pages on our website accessed via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.
SUMA Rührtechnik GmbH does not draw any conclusions about the data subject when using this general data and information. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) optimise the content of our website and the advertising displayed on it, (3) ensure the long-term functionality of our IT systems and the technology underpinning our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. This data and information, collected anonymously, is therefore analysed by SUMA Rührtechnik GmbH both for statistical purposes and with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject.
6. Registration on our website
The data subject has the option of registering on the data controller’s website by providing personal data. The specific personal data transmitted to the data controller in this process is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange for the data to be passed on to one or more data processors, such as a parcel delivery service, which will also use the personal data exclusively for internal purposes attributable to the data controller.
Furthermore, when registering on the data controller’s website, the IP address assigned by the data subject’s internet service provider (ISP), as well as the date and time of registration, are stored. This data is stored on the basis that this is the only way to prevent the misuse of our services, and that, where necessary, this data enables criminal offences to be investigated. In this respect, the storage of this data is necessary to safeguard the data controller. As a general rule, this data is not disclosed to third parties, unless there is a legal obligation to do so or the disclosure serves the purposes of criminal prosecution.
The data subject’s registration, involving the voluntary provision of personal data, enables the data controller to offer the data subject content or services which, by their very nature, can only be made available to registered users. Registered users are free to amend the personal data provided during registration at any time or have it deleted entirely from the data controller’s database.
The data controller shall, upon request, provide any data subject at any time with information regarding which personal data relating to them is stored. Furthermore, the data controller shall rectify or erase personal data at the request or upon notification by the data subject, provided that this does not conflict with any statutory retention obligations. All staff members of the data controller are available to the data subject as points of contact in this regard.
7. Encrypted payment transactions on this website
If, following the conclusion of a contract involving a fee, you are required to provide us with your payment details, these details are necessary for processing the payment. Payment transactions using standard payment methods are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock in your browser’s address bar. With encrypted communication, the payment details you send to us cannot be read by third parties.
8. Data processing when opening a customer account in the online shop and for contract fulfilment
We process our customers’ data as part of the ordering processes in our online shop to enable them to select and order the chosen products and services, as well as to ensure their fulfilment, payment and delivery.
The legal basis for this is Article 6(1)(a) and (b) of the GDPR. You provide us with the data on the basis of the respective contractual relationship (e.g. management of your customer/user account, fulfilment of a sales contract) between you and us. The data collected is specified in the relevant input forms. Furthermore, in the event of a purchase via our website, we are obliged under statutory provisions in the German Civil Code (BGB) to send an electronic order confirmation, which requires the processing of your email address (Article 6(1)(c) of the GDPR). User accounts are not public and cannot be indexed by search engines.
As part of the registration process, subsequent logins and the use of our online services, we store the IP address and the time of the respective user action. This processing is carried out for the purpose of providing contractual services in connection with the operation of an online shop, billing, delivery and customer services. In doing so, we use session cookies to store the contents of the shopping basket and permanent cookies to store the login status.
We disclose data to third parties only in connection with delivery, payment or in accordance with statutory authorisations and obligations.
We store the data collected for the purpose of contract fulfilment for the duration of the contract and until the expiry of any statutory or any contractual warranty and guarantee rights. Once this period has expired, we retain the information relating to the contractual relationship required under commercial and tax law for the periods specified by law. During this period, the data will only be processed again in the event of an audit by the tax authorities.
The right to delete the customer account may be exercised at any time by sending a message to the above-mentioned address of the data controller. The account will be deleted once statutory warranty periods and any other contractual rights or obligations have expired.
9. Transfer of data to transport service providers
To fulfil our contractual obligations towards our customers, we work with external delivery partners. We pass on details of your delivery address to logistics companies and delivery partners commissioned by us. To ensure that goods are delivered in accordance with your requirements, we transfer your email address and, where applicable, your telephone number to the logistics company and/or delivery partner we have commissioned to handle the delivery. They may contact you prior to delivery to arrange the delivery details with you. The relevant data is transferred solely for the respective purposes and deleted once delivery has been completed. The legal basis for this data processing is Article 6(1)(b) of the GDPR.
10. Data processing in connection with payment processing
We process your payment data for the purpose of processing payments. We store your data until the payment process has been completed. This also includes the period required for processing refunds, debt management and fraud prevention.
Depending on the type of payment, we may pass on your payment details to third parties. You can find information on the specific payment providers in the following sections. The legal basis for the disclosure of data is Article 6(1)(b) of the GDPR.
PRIVACY POLICY REGARDING MASTERCARD AS A PAYMENT METHOD
The data controller uses Mastercard as a payment service provider. This applies in particular to card payments made in connection with orders placed outside the online shop (e.g. for on-site payments). The service provider is the US-based company Mastercard Inc. For the European region, the company responsible is Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium).
Mastercard also processes data in the USA, amongst other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks regarding the lawfulness and security of data processing.
As the basis for data processing by recipients established in third countries (outside the European Union, Iceland, Liechtenstein and Norway, i.e. in particular in the USA) or for data transfers to such countries, Mastercard uses standard contractual clauses approved by the European Commission (= Article 46(2) and (3) of the GDPR). These clauses oblige Mastercard to to comply with the EU standard of data protection when processing relevant data, even outside the EU. These clauses are based on an implementing decision by the European Commission. You can find the decision and the clauses here, amongst other places:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the data processed when using Mastercard in the Privacy Policy at
https://www.mastercard.de/de-de/datenschutz.html
PRIVACY PROVISIONS REGARDING VISA AS A PAYMENT METHOD
The data controller uses Visa as a payment service provider. This applies in particular to card payments made in connection with orders placed outside the online shop (e.g. for on-site payments). The service provider is the US-based company Visa Inc. For the European region, the company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, United Kingdom) is responsible.
Visa also processes data in the USA, amongst other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.
As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein and Norway, i.e. in particular in the USA) or for data transfers to such countries, Visa uses standard contractual clauses approved by the European Commission (= Article 46(2) and (3) of the GDPR) . These clauses oblige Visa to comply with the EU’s data protection standards when processing relevant data, even outside the EU. These clauses are based on an implementing decision by the European Commission. You can find the decision and the clauses here, amongst other places:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the data processed through the use of Visa in the Privacy Policy at
https://www.visa.de/legal/privacy-policy.html
11. Subscription to our newsletter
On the SUMA Rührtechnik GmbH website, users have the option to subscribe to our newsletter. The personal data processed as part of the subscription process is set out in the relevant registration form.
Our newsletters are sent via the mail2many newsletter platform operated by ATRIVIO GmbH, Albert-Einstein-Straße 6, 87437 Kempten. A contract for data processing has been concluded with this service provider in accordance with Article 28 of the GDPR.
The personal data collected as part of the newsletter registration process is processed exclusively for the purpose of sending the newsletter and managing the newsletter recipients.
The legal basis for the processing of your data in connection with the sending of the newsletter is your consent in accordance with Article 6(1)(a) of the GDPR.
As part of the registration process, we store the IP address assigned by your Internet Service Provider (ISP), the date and time of registration, and any other information provided in the registration form. This data is processed to verify your subscription to the newsletter and to detect any potential misuse of the registration form.
You may withdraw your consent to receive the newsletter at any time with future effect . For this purpose, each newsletter contains a corresponding unsubscribe link. Alternatively, you may notify us of your withdrawal at any time via the contact channels specified in this privacy policy.
Once you have unsubscribed, your data will no longer be used for sending the newsletter and will be deleted from the newsletter distribution list, provided that no statutory retention obligations prevent this.
12. Newsletter Tracking and Performance Measurement
Our newsletters contain so-called tracking pixels and personalised links. This enables us to track whether a newsletter has been opened and which links within the newsletter have been clicked.
As part of these analyses, the following information in particular is processed:
The analysis is carried out on a personal basis in order to assess the appeal of our newsletters, optimise content and better understand the interests of our recipients.
The legal basis for this processing is your consent in accordance with Article 6(1)(a) of the GDPR.
You may withdraw your consent at any time with effect for the future. Withdrawal can be effected by unsubscribing from the newsletter. Following withdrawal, the tracking data stored in relation to you will no longer be processed for these purposes.
13. Contact options via the website
In accordance with statutory provisions, the website of SUMA Rührtechnik GmbH contains information that enables rapid electronic contact with our company and direct communication with us, which also includes a general electronic mail address (e-mail address). Where a data subject contacts the data controller via e or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data, transmitted voluntarily by a data subject to the data controller, is stored for the purposes of processing the enquiry or contacting the data subject. This personal data is not disclosed to third parties.
14. Routine deletion and blocking of personal data
The data controller processes and stores the data subject’s personal data only for the period necessary to fulfil the purpose of storage, or insofar as this is provided for by the European legislative authorities or by another legislator in laws or regulations to which the data controller is subject.
If the purpose of storage ceases to apply or if a retention period prescribed by the European legislative and regulatory authorities or another competent legislator expires, the personal data shall be routinely blocked or deleted in accordance with statutory provisions.
15. Rights of the data subject
a) Right to confirmation
Every data subject has the right, as granted by the European legislator, to request confirmation from the data controller as to whether personal data concerning them is being processed. Should a data subject wish to exercise this right to confirmation, they may contact a member of staff at the data controller’s organisation at any time.
b) Right of access
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller, free of charge, information at any time regarding the personal data stored about them and a copy of such information. Furthermore, the European legislator has granted the data subject the right to obtain information regarding the following:
Furthermore, the data subject has the right to be informed as to whether personal data have been transferred to a third country or to an international organisation. Where this is the case, the data subject is also entitled to receive information regarding the appropriate safeguards in connection with the transfer.
Should a data subject wish to exercise this right of access, the request may be submitted via the data protection enquiry form. The form must be sent to the Data Protection Officer at SUMA Rührtechnik GmbH.
c) Right to rectification
Any data subject affected by the processing of personal data has the right, as granted by European legislation (directives and regulations), to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data — including by means of a supplementary statement.
Should a data subject wish to exercise this right to rectification, they may contact a member of staff of the controller at any time.
d) Right to erasure (right to be forgotten)
Every data subject affected by the processing of personal data has the right, granted by European legislation, to request that the data controller erase personal data concerning them without delay, provided that one of the following grounds applies and insofar as the processing is not necessary:
If the personal data has been made public by SUMA Rührtechnik GmbH and our company, as the data controller, is obliged to erase the personal data in accordance with Article 17(1) of the GDPR, SUMA Rührtechnik GmbH shall take appropriate measures, including technical measures, taking into account the available technology and the costs of implementation, to inform other data controllers processing the published personal data that the data subject has requested those other data controllers to erase all links to that personal data, or copies or replicas of that personal data, insofar as the processing is not necessary. The employee of SUMA Rührtechnik GmbH will take the necessary steps on a case-by-case basis.
e) Right to restriction of processing
Any data subject affected by the processing of personal data has the right, granted by the European legislator, to request that the controller restrict the processing if one of the following conditions is met:
If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by SUMA Rührtechnik GmbH, , they may contact a member of staff of the data controller at any time. The member of staff at SUMA Rührtechnik GmbH will arrange for the processing to be restricted.
f) Right to data portability
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to receive the personal data concerning them, which the data subject has provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability pursuant to Article 20( 1 of the GDPR, to have the personal data transferred directly from one controller to another, provided this is technically feasible and does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact a member of staff at SUMA Rührtechnik GmbH at any time.
g) Right to object
Any data subject affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR.
In the event of an objection, SUMA Rührtechnik GmbH will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing is necessary for the establishment, exercise or defence of legal claims.
If SUMA Rührtechnik GmbH processes personal data for the purposes of direct marketing, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. If the data subject objects to SUMA Rührtechnik GmbH regarding processing for the purposes of direct marketing, SUMA Rührtechnik GmbH will no longer process the personal data for these purposes.
Furthermore, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them carried out by SUMA Rührtechnik GmbH for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any member of staff at SUMA Rührtechnik GmbH or another member of staff directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures using technical specifications.
h) Automated decisions in individual cases
Any data subject whose personal data is being processed has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject, and that such law provides for appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is made with the data subject’s explicit consent.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, SUMA Rührtechnik GmbH shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express their own point of view and to contest the decision.
If the data subject wishes to exercise rights in relation to automated decisions, they may contact a member of staff of the data controller at any time.
i) Right to withdraw consent under data protection law
Every data subject affected by the processing of personal data has the right, granted by the European legislative and regulatory authorities, to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact a member of staff of the data controller at any time.
16. Data protection in relation to job applications and the recruitment process
The data controller collects and processes the personal data of job applicants for the purpose of managing the recruitment process. Processing may also take place electronically. This is particularly the case where an applicant submits the relevant application documents to the data controller electronically, for example by email or via a web form on the website. In such cases, your data will be processed exclusively within the context of the application process. If the data controller concludes an employment contract with an applicant, the data provided will be stored for the purpose of administering the employment relationship in accordance with statutory provisions. If the data controller does not enter into an employment contract with the applicant, the application documents will be deleted two months after notification of the rejection decision, provided that no other legitimate interests of the data controller preclude such deletion. An example of such a legitimate interest is the obligation to provide evidence in proceedings under the General Equal Treatment Act (AGG).
17. Data protection information regarding the use of Google Analytics
Where you have given your consent, the data controller integrates Google Analytics 4 into its website, a web analytics service provided by Google LLC. Web analytics is primarily used to optimise a website and to analyse the cost-benefit ratio of online advertising. The data controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’).
Processing takes place using a so-called server-side tracking method. In this process, data collected when you visit the website is first processed via our own server before being forwarded to Google. This server is operated via an infrastructure within the European Union (e.g. Google Cloud Platform, data centre location: Frankfurt).
The information collected via cookies regarding your use of this website is transferred to a server under our control and, from there, forwarded to a Google server. Google has servers located all over the world. By clicking on the following link, you can see where Google’s data centres are located:
https://www.google.com/ about/datacenters/locations/?hl=de
SUMA Rührtechnik GmbH uses the User ID function on its websites. The User ID enables us to assign a unique, permanent ID to one or more sessions (and the activities within those sessions) and to analyse user behaviour across devices.
SUMA Rührtechnik GmbH uses Google Signals on its websites. This enables Google Analytics 4 to collect additional information about users who have enabled personalised adverts (interests and demographic data), and adverts can be delivered to these users in cross-device remarketing campaigns.
In Google Analytics 4, IP addresses are anonymised by default. According to Google, the IP address is truncated within the European Union or in other signatory states to the Agreement on the European Economic Area. If configured, anonymisation may take place on our server before the data is transmitted to Google. The IP is not combined with other data held by Google, according to Google.
During your visit to the website, your user behaviour is recorded in the form of ‘events’ using AI (artificial intelligence). Events may include:
The following is also recorded:
In addition, as part of server-side tracking, technical information is processed on our server (e.g. e.g. IP address, browser information, device information and usage data) before this information is transmitted to Google.
On behalf of the data controller of this website, Google will use this information to analyse website usage on a pseudonymous basis and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website.
The recipients of data subjects’ personal data are/may be
The data we transmit and which is linked to cookies is automatically deleted after 14 months. Data for which the retention period has expired is automatically deleted once a month.
You can also prevent the storage of cookies from the outset by adjusting the settings in your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in restricted functionality on this and other websites. Furthermore, you can prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, either by not giving your consent to the setting of the cookie or by downloading and installing the browser add-on to deactivate Google Analytics HERE.
The legal basis for this data processing is your consent in accordance with Article 6(1)(a) a of the GDPR. You may withdraw your consent at any time with future effect by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of your consent up until its withdrawal remains unaffected.
Google also processes your data in the USA, amongst other places. For data transfers to the USA, there is an adequacy decision by the European Commission pursuant to Article 45(1) of the GDPR in respect of organisations certified under the EU-US Data Privacy Framework, which can be viewed at the following link:
Data protection adequacy for non-EU countries
Google is certified under the EU-US Data Privacy Framework and is therefore committed to complying with appropriate data protection standards in accordance with the GDPR, which you can view at the following link:
Participant Search: https://www.dataprivacyframework.gov/list
In addition, Google uses so-called standard contractual clauses (Article 46 of the GDPR), which are provided by the European Commission and ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the GDPR. You can view the European Commission’s implementing decision and the relevant standard contractual clauses via the following link:
https://eur-lex.europa.eu/eli/ dec_impl/2021/914/oj?locale=de
We have entered into a data processing agreement with Google in accordance with Article 28 of the GDPR regarding the use of Google Analytics, which you can view via the following link: https://business.safety.google/intl/de/adsprocessorterms/
Further information on the terms of use for Google Analytics and Google’s privacy policy can be found at:
https://marketingplatform.google.com/about/analytics/terms/de/ and
https://support.google.com/analytics/answer/6004245?hl=de.
If you would like to find out more about data processing, please follow the link below to access Google’s privacy policy:
https://policies.google.com/privacy?hl=de.
Server-side tracking
As mentioned above, we use what is known as server-side tracking. This means that data collected when you visit our website is not transmitted directly from your browser to external services such as Google, but is first transferred to a server under our control.
This server processes the data and then, depending on the configuration, forwards it to external service providers (e.g. Google Analytics). This procedure enables us to better control data processing and, where technically feasible, to reduce or modify data before it is passed on. Processing takes place exclusively on the basis of your consent in accordance with Article 6(1)(a) of the GDPR.
Despite the use of our own server, the forwarding of personal data to providers in third countries (in particular the USA) may occur.
18. Privacy Notice on the Use of Google Tag Manager
We use Google Tag Manager on our website, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland. Google Tag Manager enables us, as marketers, to tags via a user interface.
As part of our server-side tracking setup, Google Tag Manager is used both on the client side and in a server-side variant.
Google Tag Manager itself does not process any personal data, but serves to technically control and trigger tracking processes, which in turn may collect data, such as whether data is linked to data from other Google services for which you.
When Google stores data, it is usually transferred to a Google server. Google has servers located all over the world. By clicking on the following link, you can see where Google’s data centres are located: https://www.google.com/about/ datacenters/locations/?hl=de
The legal basis for this data processing is your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of your consent up until its withdrawal remains unaffected. Furthermore, we have a legitimate interest in marketing our products as effectively as possible. However, we only use Google Tag Manager if you have given your consent.
We have entered into a data processing agreement with Google in accordance with Article 28 of the GDPR, which you can view via the following link:
https://business.safety.google/intl/de/adsprocessorterms/
Google also processes your data in the USA, amongst other places. For data transfers to the USA, there is an adequacy decision by the European Commission pursuant to Article 45(1) of the GDPR in relation to organisations certified under the EU-US Data Privacy Framework, which can be viewed via the following link:
Data protection adequacy for non-EU countries
Google is certified under the EU-US Data Privacy Framework and is therefore committed to complying with appropriate data protection standards in accordance with the GDPR, which you can view via the following link:
Participant Search: https://www.dataprivacyframework.gov/list
In addition, Google uses so-called standard contractual clauses (Article 46 of the GDPR), which are provided by the European Commission and ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to to comply with the GDPR. You can view the European Commission’s implementing decision and the relevant standard contractual clauses via the following link: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Further information on the terms of use for Google Tag Manager is available at the following link: https://support.google.com/tagmanager/?hl=de#topic=3441530.
If you would like to find out more about data processing, please visit Google’s privacy policy via the following link: https://policies.google.com/privacy?hl=de.
19. Privacy Policy on the Use of Google AdWords
The website operator uses Google Ads. Google Ads is an online advertising programme provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display adverts in the Google search engine or on third-party websites when a user enters specific search terms into Google (keyword targeting). Furthermore, targeted adverts can be displayed based on user data held by Google (e.g. location data and interests) (audience targeting). As the website operator, we can analyse this data quantitatively, for example by examining which search terms led to our adverts being displayed and how many adverts resulted in corresponding clicks.
The information collected via cookies about your use of this website is usually transmitted to a Google server and stored there. Google has servers located all over the world. By clicking on the following link, you can see where Google’s data centres are located:
https:// www.google.com/about/datacenters/locations/?hl=de
If you have a Google account, you can disable personalised advertising via the following link: https://www.google.com/settings/ads/onweb/
The legal basis for this data processing is your consent in accordance with Article 6( 1(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of your consent up until its withdrawal remains unaffected.
The legal basis for this data processing is your consent in accordance with Article 6(1), first sentence, point (a) of the GDPR. You may withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of your consent up until its withdrawal remains unaffected. Furthermore, we have a legitimate interest in marketing our products as effectively as possible. However, we only use Google AdWords if you have given your consent.
Google also processes your data in the USA, amongst other places. For data transfers to the USA, there is an adequacy decision by the European Commission pursuant to Article 45(1) of the GDPR in respect of organisations certified under the EU-US Data Privacy Framework, which can be viewed via the following link:
Data protection adequacy for non-EU countries
Google is certified under the EU-US Data Privacy Framework and is therefore committed to complying with appropriate data protection standards under the GDPR, which you can view via the following link:
Participant Search: https://www.dataprivacyframework.gov/list
Furthermore, Google uses so-called standard contractual clauses (Article 46 of the GDPR), which are provided by the European Commission and ensure that your data continues to comply with European data protection standards, even when it is transferred to and stored in third countries. Through the EU–US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the GDPR. You can view the European Commission’s implementing decision and the relevant Standard Contractual Clauses via the following link:
https://eur-lex.europa.eu/eli/ dec_impl/2021/914/oj?locale=de
We have entered into a data processing agreement with Google in accordance with Article 28 of the GDPR regarding the use of Google Analytics, which you can view via the following link: https://business.safety.google/intl/de/adsprocessorterms/
If you would like to find out more about data processing, please click on the following link to access Google’s privacy policy: https://policies.google.com/privacy?hl=de.
20. Data protection notice regarding the use of Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyses your user behaviour on our website (e.g. clicking on specific products) in order to categorise you into specific advertising target groups and subsequently display relevant advertising messages to you when you visit other online sites (remarketing or retargeting).
Furthermore, the advertising target groups created using Google Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalised advertising messages – which have been tailored to you based on your previous usage and browsing behaviour on one device (e.g. a mobile phone) – can also be displayed on another of your devices (e.g. a tablet or PC). In the process, personal data (e. e.g. IP addresses or cookie IDs).
The information collected via cookies about your use of this website is generally transmitted to a Google server and stored there. Google has servers located all over the world. By clicking on the following link, you can see where Google’s data centres are located:
https://www.google.com/about/datacenters/locations/?hl=de
If you have a Google account, you can disable personalised advertising via the following link: https://www.google.com/settings/ads/onweb/
The legal basis for this data processing is your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of your consent up until its withdrawal remains unaffected.
The legal basis for this data processing is your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future,
by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of your consent up until the time of withdrawal remains unaffected. Furthermore, we have a legitimate interest in marketing our products as effectively as possible. However, we only use Google Remarketing if you have given your consent.
Google also processes your data in the USA, amongst other places. For data transfers to the USA, there is an adequacy decision by the European Commission pursuant to Article 45(1) of the GDPR regarding companies certified under the EU-US Data Privacy Framework, which can be viewed via the following link:
Data protection adequacy for non-EU countries
Google is certified under the EU–US Data Privacy Framework and is therefore committed to complying with appropriate data protection standards in accordance with the GDPR, which you can view via the following link:
Participant Search: https://www.dataprivacyframework.gov/list
Furthermore, Google uses so-called standard contractual clauses (Article 46 of the GDPR) , which are provided by the European Commission and ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries. Through the EU–US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the GDPR. You can view the European Commission’s implementing decision and the relevant standard contractual clauses via the following link:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
We have entered into a data processing agreement with Google in accordance with Article 28 of the GDPR regarding the use of Google Analytics, which you can view via the following link: https://business.safety.google/intl/de/adsprocessorterms/
If you would like to find out more about data processing, please follow the link below to access Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Privacy policy regarding the use of Hotjar/Contentsquare
On our website, we use the web analytics and feedback service Contentsquare (including Hotjar functions), a service provided by Content Square S.A.S., 7 Rue de Madrid, 75008 Paris, France. Contentsquare enables us to analyse user behaviour on our website (e.g. clicks, mouse movements, scrolling behaviour, interactions) in order to make our website more user-friendly and optimise our offering. In particular, so-called session replays, heatmaps and feedback functions may be used for this purpose. In doing so, the following data in particular may be processed:
To protect your personal data, we have implemented masking measures: areas where personal data is entered (e.g. forms, login areas, checkout pages) are either completely hidden or automatically obscured. The content of these areas is not visible in the analytics reports and is not stored. This prevents individual users from being identified via such content. The data collected is only stored for as long as as is necessary for the purposes mentioned above. We have configured Contentsquare so that no directly identifiable data (e.g. names or full IP addresses) is processed.
We have entered into a data processing agreement with Contentsquare in accordance with Article 28 of the GDPR. Processing may also take place outside the European Union. In such cases, Contentsquare ensures an adequate level of data protection through appropriate safeguards (e.g. EU Standard Contractual Clauses or the EU–US Data Privacy Framework).
Contentsquare/Hotjar will only be loaded after you have given your express consent (opt-in) via our Consent Management Tool. No data will be collected by this tool without your consent. You can change or withdraw your consent at any time via the settings in our Consent Tool.
Legal basis: Processing takes place exclusively on the basis of your consent in accordance with Article 6(1)(a) of the GDPR.
Further information on data protection at Contentsquare can be found at https://contentsquare.com/de/privacy-and-security/ and at https://contentsquare.com/de/gdpr/
Meta Business Tools – Facebook and Instagram
We have Meta Business Tool profiles on both Facebook and Instagram. The provider of both services is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
As the site operator, we are jointly responsible with the platform provider for the processing of your personal data in connection with your visit to the profile, page or fan page on the platforms, where the platform operator provides aggregated information about visitors to our profiles, pages or fan pages (known as ‘Insights’ or ‘Analytics’).
We have entered into agreements with the platform operator in accordance with Article 26 of the GDPR regarding joint responsibility for the processing of your personal data (e.g. Page Controller Addendum or Joint Controller Addendum).
These agreements specify which data processing operations we or the respective platform operator are responsible for. You can view these agreements via the links below: https://www.facebook.com/legal/controller_addendum
Data processing for advertising and market research purposes
We have set up both our Facebook and Instagram pages as business profiles and receive anonymised page statistics (known as ‘Insights’) provided by Meta, which give us statistical insights into the visitors to our Instagram page and their interactions with our Instagram page and its content.
In the course of data processing, Meta uses cookies and similar technologies which enable the platform operator to recognise you when you visit a social media profile.
In addition, your interactions on the platform are analysed in detail, and the information you have provided to the platform operator – such as your personal details, profile picture or name – is processed. In particular, demographic data (age, gender, country, sector, occupation, etc.) from your own member profile may also be processed.
Insights
These are analytics functions provided by Meta, through which the personal data processed by you – in particular demographic data and data relating to your interactions with our profile – are collected jointly by Meta and us. Meta analyses this data and uses it to generate summarised (aggregated) data, from which we can identify which demographic target group has visited our profile and how our profile has been used.
We do not have direct access to the data processed by Meta. This data is only made available to us by the platform operator in aggregated form. This means that we cannot identify individual visitors or recognise their interactions from the aggregated data.
We then use this aggregated data to tailor our social media profile to specific target groups and, more generally, to optimise it in relation to the aforementioned advertising purposes (increasing the reach and visibility of our profile and evaluating the success of marketing campaigns).
The legal basis for the processing of your personal data is the consent you have given to the platform operator in accordance with Article 6(1)(a) of the GDPR. Consent that has been given may be withdrawn at any time with effect for the future.
Please note that we have no influence over the collection of data and its further processing, which falls under the responsibility of the platform operators. Consequently, we are unable to provide any information on the extent to which, the location where, or the duration for which the data is stored by the platform operator. Further information on this can be found in the privacy policy of the respective provider.
Recipients and data transfers to third countries
When you visit our social media profiles, the processing of your data may also take place in countries outside the European Union (EU) and the European Economic Area (EEA) in third countries, in particular the USA. For data transfers to the USA, there is an adequacy decision by the European Commission pursuant to Article 45(1) of the GDPR with regard to companies certified under the EU-US Data Privacy Framework, which can be viewed via the following link:
Data protection adequacy for non-EU countries.
Meta Platforms, Inc. is certified under the EU-US Data Privacy Framework and is therefore committed to complying with appropriate data protection standards in accordance with the GDPR, which you can view via the following link:
Participant Search: https://www.dataprivacyframework.gov/ list
To exercise your data subject rights, please note that these can be exercised most effectively with the respective providers. Only they have access to the data collected from you. Should you nevertheless require assistance, please feel free to contact us at any time.
WhatsApp Business
To stay in touch with you as effectively as possible and through a variety of channels, we use the instant messaging service WhatsApp on our website. The service provider is the American company WhatsApp Inc., a subsidiary of Meta Platforms Inc. For the European region, the company responsible is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
The use of WhatsApp requires your consent, which we have obtained via our contact form. This consent constitutes the legal basis for the processing of personal data in accordance with Article 6(1)(a) of the GDPR. You have the right and the option to withdraw your consent at any time.
Insofar as the data you provide to us via WhatsApp is processed by WhatsApp, WhatsApp acts as a data processor in accordance with Article 28 of the GDPR.
To this end, we have concluded a data processing agreement with WhatsApp Business, which you can view here:
https://www.whatsapp.com/legal/business-data-processing-terms?lang=de
We expressly point out that, in the context of data processing, your personal data may also be transferred to WhatsApp LLC, 1 Meta Way, Menlo Park, California 94025, USA, as well as to other affiliated companies within the Meta Group in the USA. For data transfers to the USA, there is an adequacy decision by the European Commission pursuant to Article 45(1) of the GDPR with regard to companies certified under the EU-US Data Privacy Framework, which can be viewed via the following link:
Data protection adequacy for non-EU countries.
Meta Platforms, Inc. is certified under the EU -US Data Privacy Framework and is therefore committed to complying with appropriate data protection standards in accordance with the GDPR, which you can view via the following link:
Participant Search: https://www.dataprivacyframework.gov/list
We would like to inform you that WhatsApp Business has access to the address book of the company mobile phone we use for this purpose and automatically transfers telephone numbers stored in the address book to the parent company’s servers in the USA and, where applicable, also makes them available to other affiliated companies within the Meta Group.
To operate our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact details of those users who have also contacted us via WhatsApp.
This ensures that any person whose WhatsApp contact details are stored in our address book has already consented, upon first use of the app on their device by accepting the WhatsApp Terms of Service, to the transfer of their WhatsApp telephone number from the address books of their chat contacts in accordance with Article 6(1)(a) of the GDPR. The transfer of customer data relating to individuals who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
If you contact us via WhatsApp in connection with a specific business (for example, an order placed) via WhatsApp, we will store and use the mobile number you use on WhatsApp as well as – if provided – your first name and surname in accordance with Article 6(1)(b) of the GDPR to process and respond to your enquiry. On the same legal basis, we may ask you via WhatsApp to provide further details (order number, customer number, address or email address) via WhatsApp, where necessary, so that we can link your enquiry to a specific transaction.
If you use our WhatsApp contact for general enquiries, we will store and use the mobile number you use on WhatsApp, as well as – if provided – your first name and surname, in accordance with Article 6( 1(f) of the GDPR on the basis of our legitimate interest in providing the requested information efficiently and promptly. Your data will always be used solely to respond to your enquiry via WhatsApp. It will not be passed on to third parties.
We have no influence over the collection of data or its further processing by WhatsApp itself. Furthermore, we are unable to ascertain the extent to which, where and for how long personal data is stored by WhatsApp, to what extent WhatsApp complies with existing data erasure obligations, what analyses and linkages WhatsApp carries out with the data, and to whom WhatsApp discloses the data.
Please check carefully what personal data you share with us via WhatsApp. As long as you are logged into your WhatsApp account and interact with our WhatsApp profile, WhatsApp can track this activity. Further information on data processing by WhatsApp can be found in the Privacy Policy: https://www.whatsapp.com/legal/privacy-policy-eea
If you have any further questions, you can contact the Data Protection Officer of WhatsApp Ireland Ltd., the operator of WhatsApp, via the following link: www.whatsapp.com/contact/forms/4363383090404717/
21. Data processing by social networks
We maintain publicly accessible profiles on social networks. You can find the specific social networks we use listed below.
Social networks such as Facebook, Twitter, etc. can generally analyse your user behaviour in detail when you visit their website or a website featuring integrated social media content (e.g. ‘Like’ buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations relevant to data protection. Specifically:
If you are logged into your social media account and visit our social media page, the operator of the social media portal may associate this visit with your user account.
However, your personal data may also be collected in certain circumstances even if you are not logged in or do not have an account with the relevant social media platform. In this case, data collection takes place, for example, via cookies stored on your device or by recording your IP address.
Using the data collected in this way, the operators of the social media platforms can create user profiles that store your preferences and interests. In this way, interest-based advertising may be displayed to you both on and off the respective social media platform. If you have an account with the relevant social network, interest-based advertising may be displayed on all devices on which you are logged in or have previously been logged in.
Please also note that we cannot track all data processing activities on social media platforms. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media platforms. Please refer to the terms of use and privacy policies of the relevant social media platforms for further details.
Legal basis
Our social media presence is intended to ensure the most comprehensive online presence possible. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. The analytics processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g. consent within the meaning of Article 6(1)(a) of the GDPR).
Data controller and exercising your rights
When you visit one of our social media pages (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered by that visit. You may, in principle, exercise your rights (right of access, rectification, erasure, restriction of processing, data portability and the right to lodge a complaint) both against us and against the operator of the relevant social media platform (e.g. Facebook).
Please note that, despite our joint responsibility with the social media platform operators, we do not have full control over the data processing operations carried out by the social media platforms. Our options depend largely on the corporate policy of the respective provider.
Retention period
Data collected directly by us via our social media presence is deleted from our systems as soon as the purpose for which it was stored no longer applies, you request its deletion, you withdraw your consent to storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.
We have no influence over the retention period of your data stored by the operators of social networks for their own purposes. For further details on this, , please contact the social network operators directly (e.g. via their privacy policy, see below).
Social networks in detail
We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.
You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in:
https://www.facebook.com/settings?tab=ads.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses.
You can find details here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For further details, please refer to Facebook’s Privacy Policy:
https://www.facebook.com/about/privacy/.
We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. For details on how they handle your personal data, please refer to XING’s privacy policy:
https://privacy.xing.com/de/datenschutzerklaerung.
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you wish to disable LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses.
Further details can be found here:
https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For details on how they handle your personal data, please refer to LinkedIn’s privacy policy:
https:/ /www.linkedin.com/legal/privacy-policy.
With your consent, we activate the LinkedIn Insight Tag conversion tracking tool on our website when you visit it. The service provider is the US company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for data protection matters within the European Economic Area (EEA), the EU and Switzerland.
The LinkedIn Insight Tag enables the collection of data relating to your visit to our website, including the URL, referrer URL, IP address, device and browser characteristics (user agent) and timestamps. This data is encrypted, anonymised within seven days, and the anonymised data is deleted within 90 days. LinkedIn does not share any personal data with us, but provides anonymised reports on the website audience and ad performance.
The LinkedIn Insight tag, LinkedIn can recognise that you have visited our website, what you have clicked on, and whether you have clicked on a link on LinkedIn that directs you to our website. This enables LinkedIn to show you interest-based content. LinkedIn may link this data to your user account and use it for its own purposes.
LinkedIn also offers retargeting for website visitors on LinkedIn, so that we can use this data to display targeted advertising outside our website without you being identified. LinkedIn also uses data that does not identify you to improve the relevance of adverts and to reach members across different devices. To disable retargeting (‘opt out’), click here.
LinkedIn also processes your data in the USA, amongst other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks regarding the lawfulness and security of data processing.
As the basis for data processing by recipients established in third countries (outside the European Union, Iceland, Liechtenstein and Norway, in particular the USA) or for data transfers to such countries, LinkedIn uses so-called Standard Contractual Clauses (Art. 46(2) and (3) of the GDPR). Standard Contractual Clauses (SCCs) are model clauses issued by the European Commission and are designed to ensure that your data continues to comply with European data protection standards even when it is transferred to and stored in third countries (such as the USA).
Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the European Commission. You can find the decision and the relevant Standard Contractual Clauses at https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
Further information on the Standard Contractual Clauses at LinkedIn can be found at https:// de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs.
You can find out more about the LinkedIn Insight Tag at https://www.linkedin.com/help/ linkedin/answer/a427660. You can also find out more about the data processed through the use of the LinkedIn Insight Tag in LinkedIn’s privacy policy at https://de.linkedin.com/legal/privacy-policy.
YouTube
We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube’s privacy policy: https://policies.google.com/privacy?hl=de.
22. Data protection provisions regarding the use of Xing
The data controller has integrated Xing components into this website. Xing is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or publish job vacancies on Xing.
Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Xing component (Xing plug-in) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the relevant Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing. com/plugins. As part of this technical process, Xing becomes aware of which specific sub-page of our website the data subject is visiting.
If the data subject is logged into Xing at the same time, Xing recognises, each time the data subject visits our website and throughout the entire duration of their visit to our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Xing component and assigned by Xing to the data subject’s respective Xing account. If the data subject clicks one of the Xing buttons integrated into our website, for example the ‘Share’ button, Xing associates this information with the data subject’s personal Xing user account and stores this personal data.
Xing always receives information via the Xing component that the data subject has visited our website whenever the data subject is logged in to Xing at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not wish for this information to be transmitted to Xing, they can prevent such transmission by logging out of their Xing account before accessing our website.
The privacy policy published by Xing, which is available at https:// www.xing.com/privacy, provide information on the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection information regarding the XING Share button at https://www.xing.com/app/share?op=data_protection.
23. Data protection provisions regarding the use of YouTube
The data controller has integrated YouTube components into this website. YouTube is an online video portal that enables video publishers to upload video clips free of charge and allows other users to view, rate and comment on these clips, also free of charge. YouTube permits the publication of all types of videos, which is why not only full-length films and television programmes, as well as music videos, trailers and user-generated videos, are available via the internet portal.
YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the web browser on the data subject’s computer is automatically prompted by the relevant YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google become aware of which specific subpage of our website is being visited by the data subject.
If the data subject is logged into YouTube at the same time, YouTube recognises which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the data subject’s respective YouTube account of the data subject.
YouTube and Google receive information via the YouTube component to the effect that the data subject has visited our website whenever the data subject is logged into YouTube at the same time as accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish such information to be transmitted to YouTube and Google, they can prevent this by logging out of their YouTube account before accessing our website.
The privacy policy published by YouTube, which is available at https://www.google.de/ intl/de/policies/privacy/, provide information on the collection, processing and use of personal data by YouTube and Google.
24. Privacy policy regarding the use of Canva
We use the online service ‘Canva’, provided by Canva Pty Ltd, Level 1, 110 Kippax St, Surry Hills NSW 2010, Australia. When using this service, personal data may be processed, in particular employees’ names and email addresses, content such as text, images or other media that may contain personal references, as well as technical information such as IP addresses, device and browser data. Furthermore, Canva uses various cookies and tracking technologies, including those from third-party providers such as Segment, Cloudflare, Google and Meta services, as well as other analytics and advertising networks. Image and audio material from created designs may also be used by Canva to improve AI-supported functions. Canva is used for the professional creation and management of our visual corporate communications. The legal basis for this is Article 6(1)(f) of the GDPR. Where personal data relating to third parties is processed in Canva – such as images of individuals or quotations – this is done on the basis of consent in accordance with Article 6(1)(a) of the GDPR. Canva processes data in various countries outside the European Union, including Australia and the USA. Contractual and technical measures, in particular standard contractual clauses, are employed for these transfers. Nevertheless, a level of data protection fully equivalent to that of the EU cannot be guaranteed in every case. Data is stored only for as long as is necessary for the purposes stated or as required by law. We may delete content at any time within our Canva account. Data subjects have the rights to access, rectification, erasure, restriction, data portability and objection in accordance with Articles 15–21 of the GDPR. Enquiries regarding data processed by Canva may also be directed to privacy@canva.com.
25. Data Protection Provisions Regarding the Use of Podigee
We use the podcast hosting service Podigee, provided by Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. The podcasts are made available and delivered via Podigee’s servers, through which the content is loaded and transmitted for playback. In doing so, personal data may be processed, in particular the IP address, device and browser information, and technical access data, which are necessary to provide the audio content and ensure stable playback. Podigee may also collect statistical data, such as the number of plays. This is carried out on the basis of our legitimate interest in the secure, technically stable and efficient provision and optimisation of our podcast service in accordance with Article 6(1)(f) of the GDPR. Where cookies or similar technologies are used in connection with the podcast player for analytical or marketing purposes, this is done exclusively on the basis of your consent in accordance with Article 6(1)(a) of the GDPR. Further information on data processing by Podigee can be found at: https://www.podigee.com/de/about/privacy
26. Digital business cards and contact management via Lemontaps
We use the Lemontaps platform (Lemon Innovation & Technology GmbH, Seyfferstraße 34, 70197 Stuttgart) to provide and manage digital business cards, as well as to manage business and contact details.
In particular, the following personal data may be processed:
The processing is carried out for the purpose of contact management and the initiation, execution and maintenance of business relationships.
The legal basis for the processing is Article 6(1)(f) of the GDPR. Our legitimate interest lies in the efficient management of business and contact details, as well as in the maintenance of existing and potential business relationships. Insofar as the processing takes place in connection with the initiation or performance of a contract, the legal basis is additionally Article 6(1)(b) of the GDPR.
As a general rule, the data is stored only for as long as is necessary for the purposes stated or as required by statutory retention obligations.
We engage Lemon Innovation & Technology GmbH as a data processor in accordance with Article 28 of the GDPR for the provision of the platform. A corresponding data processing agreement has been concluded with the provider.
Collection of trade fair and event contacts
If you provide us with your contact details at trade fairs, events, business meetings or other professional contacts, we process these to get in touch with you, handle your enquiry and to establish and maintain a business relationship.
Processing is carried out on the basis of Article 6(1)(f) of the GDPR. Our legitimate interest lies in business communication with customers, prospective customers, suppliers and other business partners.
Your contact details will only be used for newsletters or other promotional activities if there is a corresponding legal basis for doing so or if the necessary consent has been obtained.
27. Privacy notice regarding the use of AI-supported applications
To support internal business processes, we use AI-supported applications and digital assistance systems, in particular for research purposes, translations, knowledge management and the creation, revision and optimisation of business, marketing and web content.
These are used exclusively by authorised employees of our company. The systems used are not integrated into this website and do not process any data you enter as a visitor to this website.
Internal data protection and security guidelines apply to the use of these applications. For the most part, predominantly anonymised or appropriately processed information is used. Personal data may only be processed following internal authorisation and in compliance with the applicable data protection requirements. Where personal data is processed in individual cases, this is done on the basis of Article 6(1)(f) of the GDPR. Our legitimate interest lies in the efficient support of internal business processes, the improvement of information processing, and the creation and quality assurance of corporate content.
For the use of AI-supported applications, specialised service providers and software providers may be engaged as data processors, with whom we have concluded the data processing agreements required under the GDPR.
28. Legal basis for processing
Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing operations where we obtain consent for a specific processing purpose. Where the processing of personal data is necessary for the performance of a contract to which the data subject is a party – as is the case, for example, with processing operations which are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of enquiries regarding our products or services. Where our company is subject to a legal obligation which necessitates the processing of personal data, such as to fulfil tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were to be injured on our premises and, as a result, their name, age, health insurance details or other vital information had to be disclosed to a doctor, a hospital or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, where the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subject do not take precedence. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, second sentence, of the GDPR).
29. Legitimate interests in processing pursued by the controller or a third party
Where the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and shareholders.
30. Period for which personal data is stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. Once this period has expired, the relevant data is routinely deleted, provided it is no longer required for the performance of a contract or for entering into a contract.
31. Statutory or contractual requirements regarding the provision of personal data; necessity for the conclusion of a contract; Obligation of the data subject to provide personal data; possible consequences of failure to provide such data
We would like to inform you that the provision of personal data is, in some cases, required by law (e.g. tax regulations) or may also arise from contractual provisions (e.g. details of the contracting party). In some cases, it may be necessary for the conclusion of a contract that a data subject provides us with personal data, which we must subsequently process. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our staff members. Our staff member will explain to the data subject, on a case-by-case basis, whether the provision of personal data is required by law or under a contract, or is necessary for the conclusion of the contract; whether there is an obligation to to provide the personal data, and what the consequences of a failure to provide the personal data would be.
32. Use of automated decision-making
As a responsible company, we do not engage in automated decision-making or profiling.
